What is SEO?

What is SEO?
Search Engine Optimization
Google, Yahoo, MSN, Ask and other search engines are the primary method of people used the Internet to provide products and services. Local businesses successful search engine listing (page 1 ranking) will likely experience a dramatic increase in all major indicators of business success.
What is search engine optimization
Search engine optimization by building its web presence in a way helps you to index and improve your ranking in the index. Traffic problems that the page appears in the present - or the page xx. SEO content structures to improve the likelihood that you will, if a customer enter a search term that best describes what your business does.
"Web Presence" The term is here because a local business online, not necessarily using their own web page or website for a very profitable presence. SEO is not everything. "Web presence" is in a company brochure on the basis of simple Web does not convert visitors into customers, regardless of how the placement in search engines

The Internet is a great place
A small, local businesses, canoes find someone who will command said in "boat" sold in the search engines, there are 16 million Web pages that use that term. Most surprising, the first order page is not even on boats. Get found on this disease seem to be maybe like a lost cause.
However, the aim of local Internet marketing and search engine optimization to overcome obstacles and to a company, the two above your competition is and where potential customers can see their presence.

How do the Search Engines Work?

Image via CrunchBase

Image via CrunchBase

Image via CrunchBase

Search engines "see" their presence on the Web through a variety of media. This could be done by direct or by referral from another location. The search engine will "visit" your site with an automated program called "Spider". The spider is seen in a number of factors, ringing process in the jargon of Google. The chandelier will determine how you and your website is your website on this topic is not allowed. In a short list of the words on the page from other sites already in its index. The exact nature of these "characters" is top secret. SEO experts around the world are testing and research to determine what they manipulate in an effort to rank their sites higher and higher.
Note that the spider was just reading the words. You can not read, pictures, videos, flash animations or other dirt enough that web designers, the page to put it more attractive to people. As SEO refers to all the fluff is strange and does nothing for a site classification. Web designers ready and know what they say to always have a text, what an "object invisible" graphic or other a spider.
On page factors and close the page While search engines use algorithms to the exact classification is unknown. The art students have a pretty good idea of what influences. There are two factors. It's what's on the page - on page factors. They are under the control of the designer of the page. The other is that factors beyond the page. These are things like the number of pages on a site link, and how these pages are allowed in the first place. The Web designer has no direct control over them. Get references and is perceived to be from the pages of the authority of the most difficult tasks of SEO.
As difficult as it may be well suited to receive the attention on a number of SEO standards, the visibility of companies to improve their target audience. It is both the challenge and the value of SEO experience.